Reverse Cinematography

Photographs and videos are the most valuable and tangible souvenir of any wedding day and often new creative limits are explored to help commemorate the moment. We have seen many a trend including the disposable camera, the polaroid, the photo booth and of course the wedding day 'highlight' video. However, here at White+White we are excited to have discovered the far more developed art form of wedding cinematography...but in reverse!

Colorado based cinematographers Velare Imaginarium http://velare.tv/ were approached by musician Tim and artist Amy, who wanted something different for their wedding video; more a cinematic celebration of their big day then a recount of it. A piece was developed that didn't rely on gimmicks, overstated video effects or a top 40 hit. It's no secret that inspirational cinematography has certainly developed over the last few years however creative licence has undoubtedly been exercised in this clip.

tim // amy - denver, co from Velare Imaginarium on Vimeo.

Now don't get us wrong-we sincerely understand and appreciate the value of photographing your wedding day but there is something absolutely captivating about images and audio interlaced with family and friends that makes this hard to rule out. In fact, we say don't don't worry about 'one or the other', just do both! A timeless and emotive story is told with such understated style that it's hard not to fall in love with the bride and groom and the beauty that is their union.

Written by Yasmine Rogers.